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Job Category:
Academic Staff
Employment Type:
Regular
Job Profile:
Communications Associate Director (C)
Job Summary:
The Managing Director of Marketing Communications helps connect the stories, programs and services of Wisconsin Public Radio (WPR) and PBS Wisconsin to communities across the state. The Managing Director leads a team focused on building awareness of WPR and PBS Wisconsin and developing communication and marketing strategies to grow audiences. The Managing Director ensures audiences experience a clear, consistent and compelling expression of public media’s mission and value across all platforms and channels.
As the leader of a team of 5-6 marketing communications professionals, the Managing Director oversees integrated marketing communications, strategies and campaigns; media relations for programs, projects and events; marketing publications; and audience communications that elevate audience awareness and deepen engagement.
The Managing Director serves as a key leader within the Audience and Marketing department and will report to the Chief Audience and Marketing Officer. The Managing Director works collaboratively with other teams within the department and with other departments across the organization, including Content, Development and Education, to advance strategic priorities, strengthen community relationships, and support long-term organizational sustainability.
WPR and PBS Wisconsin are services of Wisconsin Public Media (WPM), a division of the University of Wisconsin–Madison and the Educational Communications Board (ECB). Together, these award-winning services reach communities throughout Wisconsin through trusted journalism, educational resources, history and cultural programming, community engagement, and public service.
A key responsibility of this role is helping lead the ongoing evolution of PBS Wisconsin and WPR strategic messaging and brand architecture. As the services strengthen alignment across radio, television, digital, educational, and community-facing events and engagement, the Managing Director guides efforts to evolve and align messaging and brands into a cohesive public media presence while preserving the unique strengths and public awareness of each service.
This is a full-time position that generally works core business hours, Monday–Friday, 8:30 a.m.–5:00 p.m. Occasional evening and weekend work may be required for special events.
This position works at Vilas Communication Hall on the UW-Madison campus with the option of working partially remote in a hybrid schedule. Fully remote candidates will not be considered.
Remote work requires an approved flexible work arrangement (FWA). A FWA requires successful candidates to possess their own high-speed internet and phone to perform work on a university provided computer. Per University policy, transportation between home and assigned work location is not payable/reimbursable and will be at the expense of the employee.
Requires extended periods working on a computer. Occasional travel for events and meetings throughout Wisconsin.
Key Job Responsibilities:
- Assists in the development and implementation of operating policies and procedures to promote communications in alignment with the strategic plan
- Develops communications campaigns, programs, and/or projects in alignment with strategic objectives
- Assists in the development and implementation of communications focused strategic planning initiatives and objectives
- Develops, executes and leads marketing communications plans that align with organizational strategic priorities.
- Responsible for strategic messaging, ensuring consistency across all functions and departments.
- Directs and evaluates communications projects, including the design, production, and delivery of internal and external publications
- May serve as a liaison to internal and external stakeholder groups providing communications information and representing the interests of the unit
- Works collaboratively with departments across the organization in developing marketing strategies, ensuring data and insights inform planning from inception.
- Oversees marketing publications and channels across multiple platforms.
- May assist with developing and auditing the unit's communications budget
- Exercises supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked of at least 2.0 full-time equivalent (FTE) employees
Department:
UWMSN | WPM | PBS WI | Communications
Wisconsin Public Radio (WPR) and PBS Wisconsin are services of UW-Madison’s Wisconsin Public Media division and the Educational Communications Board. Together, they serve communities statewide through trusted journalism and Wisconsin storytelling, educational resources and lifelong learning, music and cultural programming – on air, online, and in person through live events, freely accessible to all and powered by community support.
Compensation:
We anticipate paying an annual salary in the range of $105,000 - $117,000 with actual pay dependent on experience and qualifications.
This position offers a comprehensive benefits package, including generous paid time off, competitively priced health/dental/vision/life insurance, tax-advantaged savings accounts, and participation in the nationally recognized Wisconsin Retirement System (WRS) pension fund. For a summary of benefits, please see https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf.
Required Qualifications:
Demonstrated expertise in developing, executing and leading integrated, multi-platform marketing communications strategies and plans.
Demonstrated management and leadership experience, including directing, supervising, coaching, developing, and inspiring staff.
Minimum 5 years progressive experience in marketing and communications, including at least 3 years in leadership roles.
Exceptional verbal, written, and interpersonal communication skills.
Excellent attention to detail, including strong writing, editing, proofreading, and quality-control skills.
Preferred Qualifications:
A deep understanding of emerging technologies, social media platforms, audience behaviors, and media trends.
Demonstrated ability to build collaborative relationships across complex organizations.
Ability to effectively communicate with diverse groups, including executives, staff, media, partners, board members, and community stakeholders.
Proven ability to understand and apply data, analytics, and audience insights to measure marketing effectiveness and inform strategy on multiple different platforms.
Demonstrated ability to establish priorities, develop workflows, and effectively manage multiple complex projects simultaneously.
Experience in public television, public radio or a not-for-profit mission-driven organization.
Experience supporting audience and membership growth and fundraising goals.
Education:
Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or related field is preferred.
How to Apply:
Click the "Apply" button to start the application process. Please note, there is only one attachment field. You must upload all of your documents in the attachment field, either as one combined document, or separate documents.
We are eager to learn more about how your experience may align with this position. Please submit a cover letter referring to your related work experience and a resume detailing your educational and professional background. Please keep in mind your cover letter and/or resume should address your experience and how it relates to the position qualifications.
The following two items must be received for your application to be complete. Failure to submit the required documents will result in no longer being considered for the position:
Cover letter explaining how your work experience relates to the Required and Preferred Qualifications for this position. The cover letter must be limited to two pages. Information beyond the second page will not be reviewed.
Resume detailing your educational and professional background.
Application reviewers will rely on the written application materials to determine which candidates may advance to first-round interviews. Materials will be evaluated based on how clearly they demonstrate the Required and Preferred Qualifications for the position, as well as grammar and writing mechanics.
Please note that successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Finalists will be asked to provide a list of at least three professional references with titles, emails, and phone numbers (including at least one supervisory reference). Note that references will not be contacted without your prior knowledge.
Contact Information:
Lili Gagliano, lili.gagliano@wisc.edu
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.
To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.
Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.