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Job Category:
Academic Staff
Employment Type:
Regular
Job Profile:
Marketing Manager
Job Summary:
The Wisconsin Athletics Game Day and Fan Experience team is seeking an Assistant Director of Game Day and Fan Experience to join our staff and help lead marketing initiatives that drive attendance, enhance fan engagement, and elevate the gameday experience for the Badger volleyball program. We work to enrich the lives of our student-athletes and supporters by building marketing strategies that stay true to the Wisconsin brand, move people emotionally, and inspire them to take action. The successful candidate will develop, plan, and execute professional, entertaining event day production. Depending on the candidate's skills, qualifications, and experience, this role will primarily support Wisconsin volleyball marketing, with secondary responsibilities for a portion of UW's 23 varsity sports.
Typical responsibilities include the following:
- Develop pre-, post-, and in-game promotional activities to enhance revenue and improve game atmosphere.
- Create promotions targeted at specific fan segments per department research.
- In coordination with other external-facing team members, assist in crafting game day materials such as scripts, directing in-game timing and execution of promotions, on-field game presentation, video board features, music, public address reads and other elements during the season.
- Manage other assigned gameday responsibilities such as game day preparation (set-up/tear-down, etc.).
- Assist in planning and execution of special projects or events related to the athletic department and support efforts for all sports.
Key Job Responsibilities:
- Oversees creative development and project management processes for marketing activities
- Develops, edits, monitors, and provides feedback on content
- Segments audiences, identifies marketing opportunities, evaluates competition, integrates marketing tactics, and measures marketing program results
- Develops operational plans in support of marketing projects and campaigns including staffing and resource allocation, and oversees execution of operations that adhere to deadlines and budgets
Department:
Wisconsin Athletics, Fan & Game Day Experience
Compensation:
The minimum starting salary is $67,412, but may be negotiable depending on qualifications and experience.
Employees in this position can expect to receive benefits such as:
- Generous vacation, holidays, and paid time off;
- Competitive insurances and savings accounts; retirement benefits;
- Badger gear & season tickets for Badger football, men's basketball and men's hockey, and/or the varsity sports pass.
More Benefits information can be found here.
Required Qualifications:
- A minimum of 2 years of professional experience in promotional marketing and/or event presentation
- Experience in managing students or intern programs
- Ability to work with students, coaches, and administrators in a broad range of situations
- Ability to manage budgets
- Excellent written and verbal communication skills
- Extraordinary focus on customer service; service and solution-oriented
- Must possess a good understanding of athletics and be able to work in a fast-paced environment
- Ability to work non-standard hours, including evenings, weekends, and holidays as needed
Preferred Qualifications:
- Understanding of collegiate volleyball rules and timeout format
- Experience using Shoflo
- Familiarity with 7 Point Audio
Education:
Bachelor's Degree in Communications, Marketing, Journalism, Business, Education, Sports Administration, or related field
How to Apply:
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To apply for this position, select either “I am a current employee” or “I am not a current employee” under Apply Now. You will then be prompted to upload your application materials.
Important: The application has only one attachment field. Upload all required documents in that field, either as a single combined file or as multiple files in the same upload area.
Upload required documents:
- A cover letter detailing how your qualifications and experiences align with the responsibilities of the position.
- Resume
Please note that reference checks will be conducted for finalists. Applicants selected to proceed in the selection process will be notified directly. All applicants will receive notification once a final selection has been made and the search is complete.
Conditions of Appointment: This is a 100% Academic Staff appointment. Salary will be assigned within the appropriate range, commensurate with the candidate's qualifications and experience. An excellent benefits package is also included. Successful applicants are responsible for ensuring their eligibility to work in the United States (i.e. a citizen or national of the United States, a lawful permanent resident, a foreign national authorized to work in the United States without need of employer sponsorship) on or before the effective date of appointment.
Contact Information:
Kayla Weisensel at kw4@athletics.wisc.edu
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.
Institutional Statement on Diversity:
Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.
The University of Wisconsin-Madison is an Equal Opportunity Employer.
Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.
To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.
Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
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