Alumni Marketing Specialist

Job Summary:

The College of Agricultural and Life Sciences (CALS) is a top-ranked engine of scientific discovery, with researchers working in biological sciences; health and nutrition; food and agriculture; environmental sustainability; and business, communication and society. Academically, the college offers research-based, hands-on teaching of undergraduates; world-class graduate programs; and short courses, workshops and other programs for industry and community members. Our outreach activities bring the work of the college to Wisconsin businesses, farms, organizations and communities throughout the state.

As part of the External Relations marketing team, the Alumni Marketing Specialist will work both independently and collaboratively to plan, coordinate and implement various event strategies, alumni and stakeholder engagement efforts and communications to support the college's strategic goals and initiatives. This position combines creativity, critical thinking, a passion for high quality stakeholder experiences and an ability to plan major events. This position requires an understanding of the needs and interests of the college's stakeholders and the ability to work with a variety of internal and external constituencies. The alumni marketing specialist is responsible for assisting with marketing projects, planning events to build stronger alumni and stakeholder relationships and enhance annual giving efforts.

The College of Agricultural and Life Sciences (CALS) is committed to maintaining and growing a culture that embraces diversity, inclusion, and equity, believing that these values are foundational elements of our excellence and fundamental components of a positive and enriching learning and working environment for all students, faculty, and staff. At CALS, we acknowledge that bias, prejudice, racism, and hate have historically occurred in many forms that cause significant and lasting harm to members of our community. We commit to taking actions each day toward a college that is inclusive and welcoming to all. 

Responsibilities:

Contributes to strategy development and implements marketing projects in support of institutional or unit marketing goals.

• 30% Develops, implements, and maintains strategic marketing plans based on research and established strategies
• 30% Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques
• 20% Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• 5% Tracks and reconciles department spending
• 15% Develops and implements alumni and stakeholder engagement through events, communications, and other channels

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.

The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

For more information on diversity and inclusion on campus, please visit: Diversity and Inclusion

Education:

Required
Bachelor's Degree

Qualifications:

Required Qualifications:
-2 years professional experience in any of the following areas: marketing, communications, development, event planning
-Demonstrated ability to cultivate partnerships and build relationships such as stakeholder engagement through events, communications, presentations, trainings, etc.
-Demonstrated success in event management including strategy, planning, executing and budget management
-Providing excellent customer service and guest experiences
-Organizational skills, project management skills and attention to detail (plan/develop projects; troubleshoot obstacles; organize complex tasks; implement and adhere to deadlines; maintain records)
-Experience with data reporting, evaluation and analytics
-Basic graphic design experience (Canva, Adobe Suite or equivalent graphic design program)
-Experience with Microsoft PowerPoint, Excel, email marketing software, CRM software and website content management
-Experience representing cultural differences in marketing and communications materials

Preferred Qualifications:
-Alumni relations experience, including events and/or communications
-Experience executing fundraising programs
-Experience with Eloqua
-Experience with WordPress
-Social media experience (e.g., creating posts)

Work Type:

Full Time: 100%

This position may require some work to be performed in-person, onsite, at a designated campus work location. Some work may be performed remotely, at an offsite, non-campus work location. Normal hours are 7:45am - 4:30pm, Monday through Friday. Occasional nights and weekends may be required for this position.

Appointment Type, Duration:

Ongoing/Renewable

Salary:

Minimum $55,000 ANNUAL (12 months)
Depending on Qualifications
The minimum salary for this position is $55,000. However, final salary will depend on experience and qualifications. Employees in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Additional benefits information can be found at: https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf. 

Additional Information:

-Criminal Background Check may be required.
-A 12-month evaluation period may be required.
-Occasional nights and weekends may be required for events.
-The successful applicant will be responsible for ensuring eligibility for employment in the United States by the start of the appointment. University sponsorship is not available for this position.

How to Apply:

Click on the "Apply Online" button to start the application process. You will be prompted to upload the following documents/Application Materials:

Resume (required) - Detail your educational and professional background
Cover letter (required) - Refer to your related work experience
Event case study (required) - Please submit a summary of an event you've planned, detailing your responsibilities and roles and the outcomes. Please keep to a maximum of one page.

It's important that your cover letter and resume reflect your experience for this position related to the Qualifications section. Your application materials will be used during our evaluation to determine your qualifications as they relate to the job. The most qualified applicants will be invited to participate in the next step of the selection process.

Please note that your resume, cover letter, and event case study will be used to evaluate your written communication skills. Materials will be evaluated for the following: grammar, spelling, punctuation, organization, and clarity.

Contact:

Jen Herbert
jen.herbert@wisc.edu
608-265-4204
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

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Official Title:

Marketing Specialist(CM015)

Department(s):

A07-COL OF AG & LIFE SCIENCES/EXTRNAL AFFAIRS/COMP PRG

Employment Class:

Academic Staff-Renewable

Job Number:

301913-AS

 

The University of Wisconsin-Madison is an Equal Opportunity and Affirmative Action Employer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence through diversity and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, click here

If you need to request an accommodation because of a disability, you can find information about how to make a request at the following website: https://employeedisabilities.wisc.edu/disability-accommodation-information-for-applicants/

Employment may require a criminal background check. It may also require you and your references to answer questions regarding sexual violence and sexual harassment.

The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).

The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.